Vondy&LosA

[moumita7777]

We often hear about "royalty-free images" which in the common mind admit free exploitation of these said visuals.
However, there are different types of usage licenses, often unknown, which govern in particular the use in a commercial context.
To clarify the subject, we will dissect the legislation here through its simplified version.

ROYALTY FREE IMAGES
Their use is free and unlimited for personal and commercial use. The use therefore does not give rise to remuneration, however the owner retains his copyright.

CREATIVE COMMONS LICENSES
The Creative Commons organization is the originator of these licenses.
When searching for images, you will social media marketing service find visuals with license combinations such as: CC-BY-NC-SA. Below, you will find the abbreviated terms that form these combinations:

Zero
They are freely usable for any purpose since the author has waived his rights.



BY (Attribution)
To use them, it is mandatory to cite the author's name. To avoid mentioning him, it is necessary to obtain his permission beforehand.

SA (Share Alike)
You can use the visual, with the requirement to exploit it under the same combination of licenses.

NC (Non-commercial)
These images are usable and modifiable except for commercial use.

ND (No changes)
It is strictly forbidden to modify the visuals, only the originals are usable. You can use these images for your communication campaigns, if the mention ND is not preceded by NC.

To remember for your marketing operations
Possible use in a commercial campaign Cannot be used in a commercial campaign
CC-Zero CC-BY-NC
CC-BY-SA CC-BY-NC-SA
CC-BY-ND CC-BY-NC-ND
It's a gift!
Some image banks to use without moderation
www.pixabay.com
www.everystockphoto.com
www.flickr.com
www.unsplash.com
www.foter.com
Google image with the image filter "Usage rights"
The Google of royalty-free images: http://allthefreestock.com
Be careful in your research though!
Before using a visual from these free sites, always check if the license can be used for a commercial operation using the table above.

BONUS to find free pictograms
www.freepik.com
www.flaticon.com
It's your turn to create a new email campaign or a mobile site from our creation tool with high-quality visuals!
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